The Opportunity Cost of NOT Investing in Yourself
Jul 11, 2023If you're making $75k and you want to be making $300k -- what you're "missing" is the knowledge of HOW to make $300k.
And the value of that knowledge? $225,000.
I picked this up from Alex Hormozi, and it really struck me.
The gap between where you are and where you want to be -- that is the opportunity cost of NOT investing in yourself.
And when I realized this, I remember thinking to myself: "SHOOT, I need to start investing more money in myself right now."
This might be an unpopular opinion, but stop waiting until you “have the money” before you invest in a coach / program — IF the coach / program is designed to help you earn more money.
I’m not saying this is the right choice for everyone, but over my life I’ve consistently invested in things I “couldn’t afford” or had to put on a credit card to pay off over time.
I do it because...
1) I 1000% believe in myself — and my ability to overcome any obstacle.
2) I would rather pay someone for the short-cut than try to figure it out myself
3) The "risk" of staying where I am is WAY more painful than the "risk" of investing in something and having it not work out.
4) When I am investing in something to help me EARN more money, I'm okay to leverage debt to push myself forward.
Look at your goal, and review where you are at right now. What's the difference?
That difference is the VALUE of the knowledge, skillset, or systems you need to get to that next level.
So, rather than looking at the COST of something, I look at the VALUE it is to me.
If the value is high enough, I'm willing to invest.
Want to grow your business without stressing yourself TF out?
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Scottie
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