The Exact Strategy I Used to Grow my Coaching Revenue by +550% in 5 Months (from $6k to $39k)

In this article, I'm going to break down EXACTLY how I grew my coaching revenue from $6k in February to $39k in June (a 550% increase).

Here's a quick background, for context:

In late 2020, 3 years into being a Financial Advisor, I decided to expand into coaching. I love being a Financial Advisor, and I could tell I had "cracked the code" and wanted to share the HOW with other advisors.

In the beginning, I started 1:1 coaching with other Financial Advisors.

After about a year, I felt confident in my coaching skills and ability to help advisors grow, so I decided to scale my coaching business. In 2022, I launched two Masterminds, which are essentially group coaching.

This bought back a LOT of time -- I started working with 9 advisors in my Masterminds -- while still only having 2 meetings per month.

In both cases (1:1 and group coaching), my goal was to help advisors scale their business, become a master at prospecting, and ultimately grow to $400k+ of production.

After 2+ years coaching and seeing massive results, I decided to scale up again.

Instead of teaching advisors 1:1 or in a group setting, I created an online program to teach my EXACT prospecting system to hit $400k+.

So instead of showing up live, I started selling a digital course that had ALL the information needed to get results.

I launched the first version of the program (The Financial Advisor Academy) in September 2022 -- and in February 2023, I launched the second version.

From February to June, my revenue grew by 55% -- Here are my exact revenue numbers month by month:

👉 February: $6,240

👉 March $12,938

👉 April: $20,320

👉 May: $28,108

👉 June: $39,104

Now that the context is there, here's the strategy I used to grow so quickly.

I created a robust -- yet simple to execute -- strategy to get leads.

And this is EXACTLY what I teach inside of my digital coaching program, The Financial Advisor Academy

Here are the strategies I used to get TONS of leads - book sales calls, and ultimately close a LOT of business.

1) I clearly identified my target market, got hyper specific on my ideal avatar, and doubled down on solving ONE problem.

This can NOT be understated. Having such radical clarity around the EXAT person I help, helped me create massive clarity around WHO I was targeting.

The fastest way to $1m? One product, one audience, one distribution channel, for one year.

I narrowed in so specifically that it magnetized the right people and pushed away the wrong people for my program.

2) I created a LinkedIn Automated to bring in new leads

I created a hyper-specific search on sales navigator (based on my ideal avatar), crafted language that spoke directly to them, pressed on their pain points (the desire for more & more quality leads), and setup an automatic message sequence.

Once people responded, I invited them to book a call with me where I could qualify them & sell my program if they were the right fit.

And the reason so many people were interested? Because I solve a very specific pain point -- and have the testimonials to prove that it works.

3) I created a hyper targeted email campaign to my ideal client

The campaign specifically went to advisors at Northwestern Mutual -- specifically those who recently went to "FastTrack" (a growth-oriented training event). I knew that advisors that had attended FastTrack had

(1) hit certain metrics and therefore were doing well in their busienss, and

(2) they had clarity around their next level, and

(3) were MORE motivated than most advisors and ready to invest in themselves.

4) I started posting on social media (mostly LinkedIn) to brand myself as an expert - and increase my conversion to booking sales calls

In addition to messaging people, I created this Newsletter and started posting relevant, helpful information on prospecting (and growing your business as a financial advisor).

Therefore, when advisors accepted my LinkedIn invite and visited my profile, they would see these articles and see that I was a leader in the industry -- and that I'm consistent, relevant, and I add value.

5) I reached out directly to offices to offer free speaking events

And started booking speaking gigs to talk specifically about on the problem I solve inside my program (prospecting).

I knew one of my strengths was my energy - and being LIVE with people. And so I doubled down on that strength - and instead of trying to "convince" people on social media, I started meeting groups of people i nperson, providing really powerful free content, and then inviting them to go deeper if it felt aligned.

6) I hired a CRM manager

In order to keep up with all the leads, I hired a part-time CRM manager to keep all the leads organized! In doing so, I freed up SO MUCH of my time in having to organize and keep track of everyone I've spoken to.

And when I implemented these strategies? There have been CONSISTENT leads coming in the door.

And now that the "leads" part of the equation has been cracked, I simply worked on improving my sales call process (conversion %).

Next up? I'm working on how to scale my sales call process so I can start selling to more people without having to show up on a Zoom call.

Want to Double Your Referrals?

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Scottie

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